Product DescriptionREUZEL Extreme Hold Matte Pomade provides our strongest hold and a matte finish. This water based formula washes out easily and wont leave build up behind. Its 1 better than 10, its an 11! THE BREAK DOWN: Works well on fine to thick hair. Creates dry, messy-textured looks. Adds volume with extreme fullness and definition. Water based formula washes out easily and wont leave build up behind. Subtle sugary rum fragrance. THE GET DOWN: Remove one knuckle full from can and emulsify in palms. Apply to towel dried or dry hair starting in the crown and working toward the front. Work scalp to ends and liberally coat hair. Use more REUZEL Extreme Hold Matte Pomade over any dry spots if necessary and finish by placing hair into shape with fingers for a more textural style or comb for a cleaner, more classic look.Like every good story, this one starts in an alley. With two men in love with barbering. Sotted in style. And drowning under the influences of rock n roll, kustom culture and the working class ethic of Rotterdam.Like every good story, this one starts in an alley. With two men in love with barbering. Sotted in style. And drowning under the influences of rock n roll, kustom culture and the working class ethic of Rotterdam.brand_descriptionLike every good story, this one starts in an alley. With two men in love with barbering. Sotted in style. And drowning under the influences of rock n roll, kustom culture and the working class ethic of Rotterdam.